If Bosa Nova added the new acai juice ingredient to an energy drink it is an example of a _ ; it is a modification to an existing product that differentiates one brand from another.The consumer doesn't have to learn anything to use the new product.
A)continuous innovation
B)dynamically continuous innovation
C)competitive innovation
D)nonradical innovation
E)discontinuous innovation

Question

Quizplus · Accepted Answer

Continuous innovation refers to a modification of an existing product that requires no new learning by consumers, such as adding a new ingredient to an existing product.

If Bosa Nova Added the New Acai Juice Ingredient to an Energy