Procter & Gamble introduced its Duncan Hines ready- to- spread frosting in a small geographic area.When General Foods became aware of the product,it rushed to market its own Betty Crocker ready- to- spread frosting,which eclipsed the Duncan Hines product introduction.General Foods was able to enter the stage of the new- product development process before Procter & Gamble could.
A)product concept development
B)idea generation
C)commercialization
D)concept testing
E)business analysis

Question

Quizplus · Accepted Answer

General Foods was able to quickly bring its product to market, which indicates they reached the commercialization stage before Procter & Gamble.

Procter & Gamble Introduced Its Duncan Hines Ready- To- Spread