is when marketers use a variety of sources to come up with a potentially new product that would beneficial to customers and is compatible with the company mission.
A)Idea generation
B)Problem recognition
C)A repositioning strategy
D)Perceptual mapping
E)Product screening

Question

Quizplus · Accepted Answer

Idea generation is the process where marketers gather ideas from various sources to develop new products that align with customer needs and the company's mission.

Is When Marketers Use a Variety of Sources to Come