is the degree to which a consumer perceives that a new product provides superior benefits.
A)Tangibility
B)Relative advantage
C)Complexity
D)Compatibility
E)Comparability

Name: is the degree to which a consumer perceives that a new product provides superior benefits. A)Tangibility B)Relative advantage C)Complexity D)Compatibility E)Comparability
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Quizplus · Accepted Answer

Relative advantage refers to the degree to which a consumer perceives that a new product provides superior benefits.

Is the Degree to Which a Consumer Perceives That a New