When Tasty Home Cooking,a cooking magazine,was introduced,there were already several publications devoted to cooking.Many people who like to cook perceived the new magazine to be superior to what was currently on the market because all of its recipes contain familiar products that are readily available at all supermarkets-- a need that other magazines had not fulfilled.In terms of the five characteristics of innovations that affect the rate of adoption,Tasty Home Cooking was perceived to have a high when compared to similar magazines.

Question

Quizplus · Accepted Answer

Relative advantage is the degree to which an innovation is perceived as being better than the existing product or service. In this case, Tasty Home Cooking was perceived to be superior to other cooking magazines because its recipes contained familiar products that were readily available at all supermarkets.

When Tasty Home Cooking,a Cooking Magazine,was Introduced,there Were Already Several