Camille was standing in the checkout line at her neighborhood grocery last night when she saw a display of Hostess Twinkies.She remembered how much she had enjoyed Twinkies as a child,and she knew she just had to buy a package of Twinkies even though it was not on her shopping list.For Camille,Twinkies were an example of a(n).
A)staple
B)attribute- based convenience good
C)unsought product
D)impulse product
E)emergency product

Question

Quizplus · Accepted Answer

Camille's purchase of Twinkies was unplanned and driven by a sudden desire, which characterizes an impulse product.

Camille Was Standing in the Checkout Line at Her Neighborhood