Nondurable goods are more likely to be purchased under conditions of high involvement than durable goods.

Name: Nondurable goods are more likely to be purchased under conditions of high involvement than durable goods.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Nondurable goods, such as food and toiletries, are typically low-cost and consumed quickly, leading to low involvement in purchasing decisions. Durable goods, like cars and appliances, are more expensive and long-lasting, requiring more thought and involvement in the purchase process.

Nondurable Goods Are More Likely to Be Purchased Under Conditions