Reebok achieved some success with Allen Iverson,the basketball player,endorsing the brand because Iverson appealed to the youth market,who was Reebok's _ .
A)disintermediation
B)market aggregation
C)market similitude
D)target market
E)market fragmentation

Question

Quizplus · Accepted Answer

Allen Iverson appealed to the youth market, which was Reebok's target market, meaning the specific group of consumers the brand aimed to attract and sell its products to.

Reebok Achieved Some Success with Allen Iverson,the Basketball Player,endorsing the Brand