A soup company found its canned nacho cheese sauce was too hot for Americans in the East and not hot enough for those in the West and the Southwest.As a result,the company's plants in Texas and California produce a hotter nacho cheese sauce than is produced in its other plants.The company is using segmentation to satisfy these different markets.
A)geographic
B)lifestyle
C)psychographic
D)consumerist
E)usage

Question

Quizplus · Accepted Answer

The company is using geographic segmentation, as it is adjusting its product based on the regional preferences of consumers in different parts of the country.

A Soup Company Found Its Canned Nacho Cheese Sauce Was