facilitates one- to- one marketing and allows the firm to talk to individual customers and adjust elements of their marketing strategy based on how each customer reacts.
A) Repositioning
B) CRM
C) Positioning
D) Segmentation
E) Geodemography
Correct Answer:
Verified
Q63: The first step in customer relationship management
Q64: segmentation variables classify consumers on the basis
Q65: A viable target market should .
A)be reachable
Q66: helps firms communicate with and serve individual
Q67: A(n)would probably include customer demographics,location,lifestyle information,and a
Q69: means developing a marketing strategy aimed at
Q70: is a well- known system based on
Q71: Optimistic rebels looking for a blank canvas
Q72: The VALS system categorizes consumers as .
A)innovators,early
Q73: An important aspect of customer relationship management
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