The cosmetics giant L'Oreal has the resources to offer several product lines at a variety of prices.It targets the luxury market with their brand Helena Rubinstein,while less expensive offerings such as Elseve are targeted to large department stores and discounters.Is this practice by this cosmetic company a differentiated targeting strategy or an undifferentiated targeting strategy? Explain your answer.

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The Answer of The cosmetics giant L'Oreal has the resources to offer several product lines at a variety of prices.It targets the luxury market with their brand Helena Rubinstein,while less expensive offerings such as Elseve are targeted to large department stores and discounters.Is this practice by this cosmetic company a differentiated targeting strategy or an undifferentiated targeting strategy? Explain your answer.

The Cosmetics Giant L'Oreal Has the Resources to Offer Several