A Maritime seafood products manufacturer hopes to attract Ontario consumers for its Brunswick sardines through a campaign pushing the small fish as a positive food choice.The campaign encouraged consumers to buy more sardines.If consumers purchased more sardines,then supermarkets would stock more sardines,thus creating for the small fish.

Question

Quizplus · Accepted Answer

Derived demand occurs when the demand for a product is driven by the demand for another product. In this case, the increased consumer demand for sardines leads supermarkets to stock more, creating derived demand for the sardines.

A Maritime Seafood Products Manufacturer Hopes to Attract Ontario Consumers