Worthington Farm raises chickens.For years,it has used wooden coops for hauling its poultry to market.When Bob Worthington went to reuse some of his coops,he noticed many of them could not be sufficiently cleaned for reuse and ought to be replaced.Worthington was at which stage of the business buying process when he decided to replace his old coops?

Question

Quizplus · Accepted Answer

Bob Worthington recognized a problem with the current coops being unusable, which is the first stage in the business buying process known as problem recognition.

Worthington Farm Raises Chickens