Which of the following statements about the product and supplier selection stage of the business buying decision process is true?
A) Price is the only factor businesses consider before making a purchase decision.
B) Price and warranty are the only two factors businesses consider before making a purchase decision.
C) Even companies that have adopted a total quality management approach consider price to be the most important determinant of who to buy from.
D) Before making a purchase decision,many businesses consider quality,reliability,durability,after- the- sale service,as well as price.
E) Because after- the- sale service is a negotiation point,it is not considered at this stage of the business buying decision process.
Correct Answer:
Verified
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