Jell- O brand gelatin introduced a line of vegetable flavored gelatins,such as tomato and celery.The product failed because consumers associated Jell- O gelatin with a sweet,fruit- based flavor.In this example,made consumers unwilling to accept the new product.

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The Answer of Jell- O brand gelatin introduced a line of vegetable flavored gelatins,such as tomato and celery.The product failed because consumers associated Jell- O gelatin with a sweet,fruit- based flavor.In this example,made consumers unwilling to accept the new product.

Jell- O Brand Gelatin Introduced a Line of Vegetable Flavored