Several Years Ago,when the California Raisin Growers Faced a Surplus

Several years ago,when the California raisin growers faced a surplus of raisins,they realized the problem resulted from consumers' evaluation of raisins as boring.To change consumers' raisins,the California Raisin Advisory Board created the dancing raisins.

A) personality profiles of
B) selective perception of
C) attitude toward
D) motivation for
E) self- concept of