Jane's aunt wants a cashmere blanket to put over her legs when she watches television from her favorite chair.Jane can drive fifty miles and pay $90 for the blanket,or she can order one off the Internet for $168.Because Jane works fifty hours a week,cares for three children,and tries to help her aunt,she opted to buy the blanket on the Internet.This is an example of how influences the consumer decision- making process.

Question

Quizplus · Accepted Answer

Time pressures influence the consumer decision-making process by making convenience a priority, leading Jane to choose the more convenient option of ordering online despite the higher cost.

Jane's Aunt Wants a Cashmere Blanket to Put Over Her