The consumer's determines whether she will engage in habitual decision making,extended problem solving,or something in between the two.
A)personal marketing mix
B)need for cognitive dissonance
C)level of involvement
D)need for customization
E)ability to generalize stimulus

Question

Quizplus · Accepted Answer

The level of involvement determines the type of decision-making process a consumer will engage in, ranging from habitual decision making to extended problem solving.

The Consumer's Determines Whether She Will Engage in Habitual Decision