The founder of the upscale shoe company called Harry's Shoes Ltd.persuaded actors to wear prototypes of his company's shoes to the Oscars.This shoe company believed that the actors would be for the company.
A)subcultures
B)opinion leaders
C)consumer- to- consumer representatives
D)information searchers
E)heuristics

Question

Quizplus · Accepted Answer

Opinion leaders are individuals who have the ability to influence others' attitudes or behaviors, often due to their status, expertise, or charisma. By having actors wear the shoes at a high-profile event like the Oscars, the company aimed to leverage the actors' influence to promote their brand.

The Founder of the Upscale Shoe Company Called Harry's Shoes