Heuristics can be used to explain why Madelyn always buys a specific brand of deodorant and why Ralph always buys whatever brand he happens to see first.

Question

Quizplus · Accepted Answer

Heuristics are mental shortcuts that individuals use to make decisions quickly and efficiently. In Madelyn's case, she may be using the heuristic of brand loyalty, where she has developed a preference for a specific brand of deodorant and continues to purchase it without considering other options. In contrast, Ralph may be using the heuristic of availability, where he chooses whatever brand he sees first without putting much thought into the decision.

Heuristics Can Be Used to Explain Why Madelyn Always Buys