RBC Royal Bank Wanted to Evaluate the Financial Value of Its

RBC Royal Bank wanted to evaluate the financial value of its substantial personal customer base to determine which type of customers were the most valuable to the bank.To do this,the bank looked at revenues and expenses from each of their financial products,including loans and credit card usage.To obtain and then analyze this information,the bank utilized the MIS function called .

A) data mining
B) probability sampling
C) marketing research
D) focus group research
E) exploratory research