To enter the European market,Starbucks joined in a cooperative venture with Bon Appetit Group A.G.in Switzerland.Bon Appetit has the recognized brand name,and Starbucks has the product and the expertise to run coffeehouses.This is an example of a(n).

Question

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This is an example of a strategic alliance, where two companies collaborate to leverage each other's strengths for mutual benefit in entering a new market.

To Enter the European Market,Starbucks Joined in a Cooperative Venture