A company evaluating a country as a possible market may use per capita gross domestic product (GDP)which be deceiving because the wealth of a country may be concentrated in the hands of a few.

Question

Quizplus · Accepted Answer

Per capita GDP is an average measure and does not account for income distribution, so it may not reflect the actual economic situation of the majority if wealth is concentrated among a few individuals.

A Company Evaluating a Country as a Possible Market May