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Archetype Is a Unilever SBU That Markets a Number of Different

Question 14

Multiple Choice

Archetype is a Unilever SBU that markets a number of different tea brands around the world.Each brand addresses the taste and emotions of local tea cultures.Which of the following would be part of Archetype's internal environment?


A) a shortage of tea leaves due to unusual weather conditions
B) marketing Archetype does to reach consumers and satisfy their cultural needs
C) changes in the way people drink tea
D) increased competition from a local tea producer
E) government regulations of information on package labels

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