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Columbia Sportswear Has Introduced a New Line of Comfortable,lightweight Clothing

Question 17

Multiple Choice

Columbia Sportswear has introduced a new line of comfortable,lightweight clothing for people who fish.An example of is the decision to run a full- page ad in Field & Stream magazine in May to get potential customers to ask their sporting goods stores to carry the products that were introduced the preceding month.


A) strategic planning
B) operational planning
C) product competition
D) business planning
E) brand competition

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