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"The Purpose of Motorola Is to Honorably Serve the Needs

Question 18

Multiple Choice

"The purpose of Motorola is to honorably serve the needs of the community by providing products and services of superior quality at a fair price to our customers; to do this so as to earn an adequate profit which is required for the total enterprise to grow; and by doing so provide the opportunity for our employees and shareholders to achieve their reasonable personal objectives." The preceding statement is Motorola's _ .


A) strategic objective
B) strategic plan
C) marketing objective
D) mission statement
E) external environment philosophy

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