Orkin Knows Homeowners Skimp on Maintenance Services Such as Pest

Orkin knows homeowners skimp on maintenance services such as pest control during recessions.It also knows that the more consumers know about bugs,the more likely they are to buy its services.So it teamed with the Smithsonian Institution on the Insect Safari,a traveling exhibit designed to teach people about the critters.The Safari truck visited 108 cities during one year,leaving a wake of creeped- out insectophobes reaching for the phone numbers of the local Orkin franchise.Business increased in each city visited.Decisions on which insects to feature,where to put the Orkin logo on the truck,and what kinds of promotion to use in each city visited are all examples of plans.

A) operational
B) hierarchical
C) strategic
D) functional
E) qualitative