A marketing plan is a document that outlines a company's strategy for marketing its products or services, including an analysis of the marketing environment, target market, marketing objectives, and tactics.

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A Marketing Plan

Question 87

Multiple Choice

A marketing plan .

A) is another name for a SWOT analysis
B) is a document that includes a description of the marketing environment
C) is the process that matches the organizations resources and capabilities
D) includes the decisions that guide the entire organization or its business units
E) is the managerial guideline process that matches a firm's resources and needs

Correct Answer: