Under Armour Performance Apparel has developed five gear lines to keep athletes substantially cooler or warmer,not to mention two to three pounds lighter than the cotton standard,inspiring the company's slogan.In expanding the product line,what marketing strategy is Under Armour Performance Apparel following?

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The Answer of Under Armour Performance Apparel has developed five gear lines to keep athletes substantially cooler or warmer,not to mention two to three pounds lighter than the cotton standard,inspiring the company's slogan.In expanding the product line,what marketing strategy is Under Armour Performance Apparel following?

Under Armour Performance Apparel Has Developed Five Gear Lines to Keep