Hershey introduced edible Valentine cards when it launched Hugs & Kisses Friendship Exchange and packaged one white chocolate and one brown chocolate Kiss with write- on "To" and "From" areas.This was an example of a market development strategy.

Question

Quizplus · Accepted Answer

This is an example of a product development strategy, as it involves introducing a new product variation (edible Valentine cards) to the existing market.

Hershey Introduced Edible Valentine Cards When It Launched Hugs