The lighting in Jake's Steak Restaurant is muted.The chairs are covered in leather and solid enough to last a lifetime,and each table is covered with a white linen cloth.The colors are limited to earth tones with an occasional splash of red.Patrons can not hear any kitchen noises,only a pleasant melody that seems familiar but unrecognizable.The smells are extraordinarily varied.This is a description of the restaurant's _ .
A)atmospherics
B)image
C)experiential retailing
D)layout
E)service mix

Question

Quizplus · Accepted Answer

The description focuses on the sensory elements of the restaurant, such as lighting, colors, sounds, and smells, which are all part of the restaurant's atmospherics.

The Lighting in Jake's Steak Restaurant Is Muted