Which of the following best explains why within a given two- mile radius you frequently can find almost any fast- food franchise you can name?
A)the retail life cycle
B)the wheel- of- retailing hypothesis
C)the equity principle of retailing
D)the 80/20 rule of retailing
E)the saturated trade area strategy

Question

Quizplus · Accepted Answer

The saturated trade area strategy explains why multiple fast-food franchises cluster within a small area to maximize market coverage and capture as many customers as possible.

Which of the Following Best Explains Why Within a Given