Costco's surprise offerings of seconds,overstocks,and closeouts-occasionally including diamonds -is an example of how a retailer can differentiate itself through its .
A)merchandise mix
B)store atmosphere
C)destination retailing
D)services mix
E)level of service

Question

Quizplus · Accepted Answer

Costco differentiates itself by offering a unique merchandise mix that includes unexpected items like diamonds, which attracts customers looking for special deals and variety.

Costco's Surprise Offerings of Seconds,overstocks,and Closeouts-Occasionally Including Diamonds -Is an Example