Cannibalization is not a concern for traditional retailers who also operate an e-commerce site because the two locations attract completely different markets.

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Although there may be some variation in the customer base between physical stores and online sites, there is still a risk of cannibalization as customers may choose to shop online instead of at physical stores, leading to decreased sales and potentially store closures. Additionally, omnichannel strategies aim to create a seamless shopping experience across all channels, which may result in customers shifting between the two platforms.

Cannibalization Is Not a Concern for Traditional Retailers Who Also