Which of the following statements about business- to- business channels is true?
A)Business- to- business channels have few parallels with consumer channels.
B)Indirect channels are more common in business- to- business markets than consumer markets.
C)The size of business markets makes indirect channels more efficient.
D)When an industrial distributor is included in a business- to- business channel,the channel is by definition direct.
E)Direct channels are more common in business- to- business markets than consumer markets.

Question

Quizplus · Accepted Answer

Direct channels are more common in business-to-business markets because businesses often require customized solutions and direct relationships with suppliers.

Which of the Following Statements About Business- To- Business Channels