A brand of variety stores is part of a wholesaler- sponsored voluntary chain.This means these retailers are members of a(n)vertical marketing system (VMS).
A)administered
B)horizontal
C)corporate
D)contractual
E)conventional

Question

Quizplus · Accepted Answer

A wholesaler-sponsored voluntary chain is a type of contractual vertical marketing system (VMS) where independent retailers band together under the sponsorship of a wholesaler to achieve economies of scale and greater marketing impact.

A Brand of Variety Stores Is Part of a Wholesaler-