Increasingly commonplace today is the appearance of two different franchise chains under the same roof,such as Pizza- Hut and Taco Bell.This is an example of a(n)marketing system.
A)horizontal
B)cooperative
C)administered
D)vertical
E)conventional

Question

Quizplus · Accepted Answer

This is an example of a horizontal marketing system, where two or more companies at the same level join together to follow a new marketing opportunity.

Increasingly Commonplace Today Is the Appearance of Two Different Franchise