A producer of beverages and snack foods wants to market its products to the 14- to- 22- year- old demographic,providing incentives to respond instantly to time- sensitive offers.Which of the following forms of direct marketing would this producer most likely choose?

Question

Quizplus · Accepted Answer

M-commerce, or mobile commerce, is most suitable for targeting the 14- to 22-year-old demographic as it involves marketing through mobile devices, which this age group frequently uses. It allows for instant responses to time-sensitive offers.

A Producer of Beverages and Snack Foods Wants to Market