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New Wave Music Company Has Decided to Switch to an Industry

Question 19

Multiple Choice

New Wave Music Company has decided to switch to an industry specialization structure.Which of the following advantages is the company now LEAST likely to enjoy?


A) The company can expect salespeople to develop in- depth knowledge of numerous and complex product lines.
B) The company can better serve different industries.
C) The company can build closer relationships with important customers.
D) The company can become more customer- focused.
E) The company can better serve its major customers.

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