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Which of the Following Statements About Radio as an Advertising

Question 3

Multiple Choice

Which of the following statements about radio as an advertising medium is true?


A) National radio advertising opportunities are simple to purchase.
B) Radio advertising is typically quite expensive.
C) Radio prohibits the use of segmentation strategies.
D) Radio is defined as a place- based medium.
E) One advantage of radio advertising is its flexibility.

Correct Answer:

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