A manufacturer of toilet tissue sent its brand mascot to help refurbish restrooms at fairgrounds across the country.As part of this project,each restroom was to provide fairgoers with a clean oasis featuring aromatherapy,soothing music,constant maintenance,and premium toilet tissue.The use of this brand in this clean- up effort is an example of .

Question

Quizplus · Accepted Answer

This is an example of sponsorship, where the brand mascot and the brand itself are used to support and enhance the event, associating the brand with a positive experience for fairgoers.

A Manufacturer of Toilet Tissue Sent Its Brand Mascot to Help