can be classified by primary purpose-whether the aim is to inform,persuade,or remind.
A) Advertising appeals
B) Media plans
C) Message objectives
D) Budget objectives
E) Creative strategies
Correct Answer:
Verified
Q5: Which of the following is true about
Q6: What type of advertising delivers a message
Q7: Advertising "puffery" is a term for .
A)a
Q8: is a measure of the percentage of
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Q11: Prior to the 2008 U.S.presidential election,MTVs "Choose
Q12: Some television shows have shown actors drinking
Q13: An ad for Ford did not advertise
Q14: A manufacturer of toilet tissue sent its
Q15: Mariah Goldberg,a marketing manager for a manufacturer
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