Which of the following would be most useful if a firm has an immediate objective to achieve,such as bolstering sales for a brand quickly or encouraging customers to try a new product?
A) public relations activities
B) sales promotions
C) product placement
D) sponsorships
E) out- of- home media
Correct Answer:
Verified
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Q37: attempts to influence consumers while they are
Q39: involves a channel member purchasing large quantities
Q40: Both _ go against the manufacturer's intent
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