is the degree to which the target market will see an advertising message in a specific medium.
A) Gross rating point (GRP)
B) Advertising exposure
C) Reach
D) Aperture
E) Impression
Correct Answer:
Verified
Q50: The media planner looks both at the
Q51: One of the barriers to greater reliance
Q52: is the appeal that depicts typical people
Q53: The current event television shows that are
Q54: is a problem- solving process for getting
Q56: Which of the following promotion tools is
Q57: involve providing discounts and deals or increasing
Q58: Consumer promotions are usually used _.
A)by themselves
Q59: Ads on the sides of delivery trucks,ads
Q60: The Red Baron Gallery has provided funding
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