Which of the following is a technique for measuring the impact of an advertisement during the final step of developing an advertising campaign?
A) pretesting
B) gross rating points (GRPs)
C) cost per thousand (CPM)
D) attitudinal measures
E) impressions
Correct Answer:
Verified
Q57: involve providing discounts and deals or increasing
Q58: Consumer promotions are usually used _.
A)by themselves
Q59: Ads on the sides of delivery trucks,ads
Q60: The Red Baron Gallery has provided funding
Q61: Which of the following would a consumer
Q63: consists of short- term incentives to encourage
Q64: A trade show is a way for
Q65: Planning and implementing special events are typically
Q66: Avis positioned itself against market- leading Hertz
Q67: Which type of allowance is a reimbursement
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