The first task for a media planner is to find out when and where people in the target market are most likely to be exposed to the communication.This is called the .

Name: The first task for a media planner is to find out when and where people in the target market are most likely to be exposed to the communication.This is called the .
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The term "aperture" refers to the optimal time and place for reaching the target audience with a message, which is the first task of a media planner.

The First Task for a Media Planner Is to Find