Which of the following is an example of do- it- yourself advertising?
A) Neiman Marcus's InCircle Rewards program for its best customers
B) Toyota's presence in online communities
C) Nike's Nike Plus running Web site
D) The Lexus Covenant aimed at creating customer delight
E) MasterCard's use of "Priceless" commercials shot by customers
Correct Answer:
Verified
Q76: Product placement in television programs and movies
Q77: Which of the following is defined as
Q78: Which of the following is NOT a
Q79: The first task for a media planner
Q80: is the communication function that seeks to
Q82: Which of the following is NOT an
Q83: The central idea of an ad is
Q84: are the most common sales promotion.
A)Merchandising allowances
B)Contests
Q85: A downside to is that if used
Q86: The most common way for public relations
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