A manufacturer of a variety of technological devices asked its marketing department to develop inexpensive methods of building and maintaining brand awareness and excitement.The marketing department then recruited consumers who were early adopters of technological devices to spread the word about the company's new products.This is an example of .

Question

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This is an example of word of mouth marketing, where early adopters are encouraged to share their experiences and opinions about new products, thereby spreading awareness and excitement among potential consumers.

A Manufacturer of a Variety of Technological Devices Asked Its