To adopt an integrated marketing communications (IMC) philosophy,a company must be concerned about the creation of communication harmony.This means the company should .
A) use all of the elements of its promotional mix plus product design and packaging to create a single message
B) take a niche approach to promotion
C) formulate a generalized mission statement that supports several objectives
D) create different promotional strategies for each market
E) use flexible pricing
Correct Answer:
Verified
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