A newspaper article announced that VoiceStream Wireless,the nation's sixth- largest wireless carrier,was changing its name to T- Mobile and that to begin the makeover process it had replaced spokesperson Jamie Lee Curtis with Catherine Zeta- Jones.Of which element of the promotion mix is this an example?

Question

Quizplus · Accepted Answer

This is an example of public relations, as it involves managing the public image and perception of the company through a strategic change in spokesperson and rebranding effort.

A Newspaper Article Announced That VoiceStream Wireless,the Nation's Sixth- Largest